Call it by its name!
The ongoing issue of what to call ISIS (Islamic State of Iraq and Syria), ISEL (Islamic State of Iraq and the Levant)or Dayesh (Arabic name “in the plural form ‘Dayesh’ means bigots who impose their views on others.” )
Dayesh is the name used in the region to describe this organisation , it was also adopted by US military, French government and Australians. The British and many international news media however seem to be reluctant to use this and insist on using the various version that include Islamic and state as adjectives!
However we are beginning to see in UK first signs from the governmental level in the way the organisation is referred to.
This change of approach is the first sign of multi-level approach to counter the organisation who are very media aware and effective in manipulating press and social media.
For this approach to work the international media and social media organisations need to play their parts.
More importantly the governments need to be clear where the traditional source of support and finance have been for this organisation and bring to bear pressures and more importantly make hard choices as to who to formulate new alliances with in the region the USA seem to have made some choice on this level by their tentative conversation with the Iranians who were one of the first in the region to confront this organisation and its brothers in arm.
The public campaign that must be waged has to start with naming the source of the ideology that has been the driving force behind this terrorist organisation which are the Wahhabi and Salafi sects of Islam which are the dominant and state sponsored in Saudi Arabia and some of the small states in the Persian gulf region .